When it comes to efficiency and creativity, the draw of AI is undeniable: protracted tasks are streamlined, creative horizons expanded. The rush towards AI adoption overlooks a crucial element: the need for thoughtfulness. Integrating AI into creative processes transcends a technological upgrade; it represents a philosophical shift towards a symbiotic future where AI and human ingenuity exist harmoniously.

Generative AI is a formidable force, capable of coherent outputs at an unprecedented pace. Its superhuman knowledge is vast, but it operates within the realm of artificiality, devoid of human wisdom – devoid of the power of discernment as to what’s true or right.

As the industry hastens, we choose to interrogate – to deliberate intently, to progress with purpose, and to adopt with careful consideration.