Branding

Transforming Vision into Visual Identity

Projects

  • Autovision

  • Mandiri Utama Finance

  • Flou Cloud by Telkomsigma

  • Bahari Segara Maritim

  • Samasta Consulting

  • Etc.

Years

2022 – 2025

My specialty is taking a client’s vision and translating it into a professional, memorable logo and a consistent brand identity. I don’t just design; I create a visual strategy that works everywhere.

My process always starts with the foundational Discovery and Brainstorming phase, where I conduct a deep dive into the industry landscape, competitive environment, and target audience. This initial strategy ensures that every design choice—from early sketches to color psychology—is analytically sound, positioning the final logo and brand system as a powerful, meaningful asset built for enduring market resonance, not just transient visual appeal.

Autovision

Based on the strategic insights, I translate ideas into practical, high-fidelity concepts. I present distinct visual options complete with detailed mockups, demonstrating exactly how the logo and identity function across various real-world touchpoints, such as digital platforms and physical products.

The project culminates in the final artwork delivery and the creation of the Brand Identity Guide. This guide is the most vital deliverable, serving as the essential rulebook for all future communications. It meticulously details mandatory usage rules, clear space requirements, exact color palettes (with HEX and CMYK codes), and approved typography systems. By providing this comprehensive guide, I empower clients to maintain uncompromising brand consistency across all internal and external publications, guaranteeing the integrity and effectiveness of their visual identity for years to come.